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Cos took over the massive Agger Fish Building in the Brooklyn Navy Yard on Tuesday afternoon to showcase its Fall 2024 “See Now, Buy Now” collection during New York Fashion Week, filling the seats with editors and influencers.
It was the third New York runway show for H&M’s own affordable brand, led by Royal College of Art-trained creative director Karin Gustafsson, and it won over the fashion crowd from the start. The stores became mandatory stops during European fashion weeks before the brand slowly but steadily began to expand in America.
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“We have a synergy with New York and our aesthetic,” Gustafsson said of presenting the brand’s upscale Atelier and standard collections for men and women, which are loosely inspired by the work of choreographer Pina Bausch and the dance between structure and fluidity in clothing.
The result is a range of understated luxury pieces that work well with designer pieces and capture a similar spirit of minimalism seen at Toteme, The Row and Bottega Veneta, among others.
The collection takes the season’s trends and includes great-looking draped wool outerwear and tailoring, oversized leather jackets, exaggerated barrel-leg trousers, shawl-collar dresses and bow-collar blouses, sheer layers and spidery knits.
Cos’ growing accessories business was also on display. “The ballet shoes we really believe in, we had in the show in shearling, bright green and pink,” said Gustafsson, explaining that the pretty pearl tassels on the toes of some shoes were actually earrings that can be used as shoe jewelry. “We also believe in matching socks to ballet shoes,” she said of the sock-bootie effect.
There were several new clutches, some with tassel details, and a shopper bag. The designer also doubled down on eveningwear, presenting a beautiful black dress with a bias cut, a dramatic low back tied with two ribbons, and a sweeping ivory train. Coming soon to a store near you.
Click here for more New York Spring 2025 reviews.
Launch Gallery: COS Fall 2024 Ready-to-Wear Collection
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